It’s time to build a message that cuts through, deliver it with authority, and connect it to a strategy that creates demand.
You want to be the obvious choice in your space, not the best-kept secret.
You’ve probably paid for “speaker coaching” that felt inspiring in the moment, then left you with the same problem. Applause. Crickets in the pipeline. No repeat bookings. You want a message that lands with the right people and leads somewhere commercial.
You want every room you speak in to create momentum, follow-on conversations, and the next commercial opportunity.
Speaking is not a talent game. It’s not a personality contest. It’s a commercial skill you can build and master.
If you’re watching less capable people get more attention, more bookings, and bigger fees, it’s not because they’re “better”. It’s because they’re structured.
When your message is built to hold attention, earn trust, and create a clear next step, results stop feeling lumpy and reactive. They become repeatable, bookable, and scalable.
The Business of Speaking helps experts and business owners turn speaking into a commercial advantage, not a one-off performance.
We help you:
If you’re stepping onto a stage for the first time, or already speaking and ready to get booked on repeat, we’ll help you build the message, the method, and the momentum to get paid consistently.
Trained in live
masterclasses.
Trained through paid
programs and intensives
Podcast
downloads.
“When I started this program I told myself this would be the last go, the final shot. What’s happened since then has been transformative… Now, what I deliver has depth, structure, and purpose. It’s moved toward something much bigger, a message built around connection and presence. This process also reminded me of something I’ve always believed: if you want to get better at anything – golf, work, life – surround yourself with people who are performing at a higher level. That’s exactly what this program did. I’ve been part of an extraordinary cohort filled with talented, driven, brilliant people. Being around them has pushed me to perform better, to lift my game, and to aim higher than I thought possible. I came in hoping for one last shot. What I found was clarity, growth, and a renewed belief in what’s possible.”
“When I joined Jacqueline’s program, I was hoping to come away with a keynote and a business and walked away with absolute clarity, confidence, and a sense that I can take this as far as I want to. The process of building the keynote was next-level. It was detailed, structured, and broken down in a way that made every piece make sense… Every live session, every feedback loop it all worked. This program is for people who are serious… It’s rigorous, it’s demanding, and it will stretch you; but if you’re all in, it will give you everything you need. Jacqueline has changed the trajectory of my speaking career, and honestly, I don’t think I could have found this clarity or momentum anywhere else.”
“When I joined Jacqueline’s program, I was hoping to come away with a keynote and a business and walked away with absolute clarity, confidence, and a sense that I can take this as far as I want to. The process of building the keynote was next-level. It was detailed, structured, and broken down in a way that made every piece make sense… Every live session, every feedback loop it all worked. This program is for people who are serious… It’s rigorous, it’s demanding, and it will stretch you; but if you’re all in, it will give you everything you need. Jacqueline has changed the trajectory of my speaking career, and honestly, I don’t think I could have found this clarity or momentum anywhere else.”
I live on the river, and I love a good metaphor, so this is how I describe what the journey has been. At the start of the year, I was stranded on the edge of the river. I knew I wanted to pivot from my career, but I didn’t know where to start. I was standing there, looking at the water, afraid to step in. Then along came this incredible guide – Jacqueline – who handed me a boat and oars, and said, “You’ve got this.” With her guidance, I pushed off from the shore. I now have a message, a mission, a business, and the start of a future. Along the way, I’ve met others in their own boats, some have cheered me on, others have given me a tow, and together, we’ve found ourselves moving toward something much bigger than any of us imagined. Now I can see the open ocean ahead. And I know I’m not sailing into it alone. That’s what Jacqueline has built here. It’s not just a program. It’s a current that carries you forward, with courage, with purpose, and with company.
If you want speaking to stop being hit-and-miss, and start driving real commercial outcomes, this is the place to begin. Speak More Collective is our flagship membership for experts, professionals, and aspiring speakers who want to build authority, create demand, and get booked and paid consistently.
What you get inside SMC:
From just $500 on a yearly membership.
If you’re tired of doing the work of a paid speaker without the pay, this is the document that changes the game.
With headline speakers, cutting-edge strategies, and exclusive insights into the future of speaking, this is where ambitious professionals gather to master the art and business of influence.
“I needed to get my backside in gear to take action on speaking and this (Speak More Collective) has been brilliant for that. Jacqueline has strong value delivery and gives very practical steps and frameworks that can be immediately applied. I learnt the importance of building a sustainable speaking business through access to cutting edge developments in speaking, actionable tips and frameworks, regular calls that help keep me accountable and the supportive and collaborative community of speakers. Invaluable!”
“I’d done the speaker programs before, but nothing came close to the depth, professionalism, and care Jacqueline brings. From the weekly touchpoints to the clarity of her advice, everything is grounded in lived experience – not theory. This is a place where speakers are truly seen, heard, remembered, and paid – not just as a tagline, but as a reality. Being part of this community has shifted how I speak, how I show up, and what I believe is possible. It’s not just a program – it’s a launchpad.”
Before the Speak More Collective I had been working on my speaker reel for about six months and still wasn’t comfortable with putting it out, but within a month it was finished and out. The program has taught me not just the why and what of speaking, but the how. Just one great example of this is the sales process. Within weeks of joining, I followed the structure for a paid speaking event sale, and we locked it in on the call! The Agreement (thanks to the templates!) is sent and it’s good to go.
This is without a doubt, the most well-rounded and transformative speaking course I’ve taken in my 20-year career. I was looking for a refresh on structure, marketing, and storytelling—but what I received went far beyond my expectations. One of my most profound moments was discovering my speaker archetype- learning I’m a Sage has been transformational, bringing a calm clarity and sense of purpose to my voice. My business has reformed and accelerated and for the first time in a decade I have overshot my financial and contractual goals. Truly Grateful.
I had put it off. It’s been a big year. Did I have the money? Did I have the time? Did I have the space to be able to do it? You just need to do it (NXT Speech Bootcamp). It might not be the right time. It might not be the right space. I can’t overstate how well this will set you up – it’s full on and it’s so good. It’s so big and Jacqueline is a superpower – there’s no question, she’s in there with you at the coalface, getting this done. You can’t lose – this is an experience that isn’t replicated anywhere.
I thought I knew a lot about speaking…but boy the work with Jacqueline (in the Bootcamp) tested me in a way no other program has. Not only was my whole way of speaking changed but my title and structure have been revamped and made me excited! You NEED to do her program. I came away from those 3 days so excited for my future, more excited than I have ever been! I can recommend that you won’t regret it!!
Jacqueline is an incredible coach and mentor, and an absolute wealth of knowledge that expands across many fields. I first stumbled across Jacqueline through her binge-worthy podcast Speaker Driven Business and since then I have be mentored by her in First Level Launch, Paid Speaker Accelerator, and the Speak More Collective. The first thing I said on our onboarding call – “I want you to be my first and last coach in this space.” In our time together she has helped me craft my personal and professional experience into a Keynote speech which I have taken to stage and instantly hit the Gold Zone: on the day bookings and referrals. I can’t thank Jacqueline enough for being my mentor in this space.
I joined the Paid Speaker program because I felt I had a powerful message and unique experiences to share, but I needed guidance on using my voice. I never expected the program to go so deep into the business of speaking, covering essentials like marketing, sales, and positioning. This is more than crafting a message; it’s a full toolkit for building a speaking business. Jacqueline has been an incredible mentor, balancing practical, no-nonsense advice with deep internal guidance… This program is for anyone finding their voice. Within weeks I had secured at $10K Keynote and I have just been listed by the second biggest Bureau in the country!
When I joined Paid Speaker, I honestly had no expectations because I’d been burnt before. But what unfolded completely blew me away… Jacqueline made everything deliverable, tangible, and achievable. Every step built on the last, and before I knew it, I had a keynote that made complete sense and was easy to remember. The live sessions, the feedback loops, the group – everything worked… Jacqueline is the complete opposite. She gives everything and I walked away ready – clear on my direction, confident in my voice, and certain of the path ahead… this gives you the roadmap, the tools, and the belief to make it happen.
I’ve been doing small gigs, not paid gigs, for a couple of years when friends have asked me to, and I really enjoyed it. I wanted to go to the next level. And in order to go to the next level, you need professional help. I’ve known Jacqueline for a couple of years, and I just trusted her. Since working with Jacqueline, I have been booked for much larger gigs and been paid on each occasion. Everyone that wants to take to the stage in a professional manner needs a professional coach. And Jacqueline is the only one on the planet that can do that job.
When I joined Jacqueline’s program, I was hoping to come away with a keynote and a business and walked away with absolute clarity, confidence, and a sense that I can take this as far as I want to. The process of building the keynote was next-level. It was detailed, structured, and broken down in a way that made every piece make sense… Every live session, every feedback loop it all worked… It’s rigorous, it’s demanding, and it will stretch you; but if you’re all in, it will give you everything you need. Jacqueline has changed the trajectory of my speaking career, and honestly, I don’t think I could have found this clarity or momentum anywhere else.
Jacqueline Brooker built The Business of Speaking after two decades in senior executive and CEO roles, where communication was tied directly to commercial outcomes.
She’s lost her voice three times, and rebuilt it, which is why her work doesn’t romanticise speaking. For more than 15 years, she’s designed and taught communication capability across leaders, sales teams, and operational teams, then codified what works into frameworks that help experts turn speaking into authority, influence, and repeatable opportunity.
Today, Jacqueline is a Certified Speaking Professional (CSP) and a practitioner-educator, known for making the invisible visible, then teaching it in a way professionals, experts and aspiring speakers can apply under pressure, on real stages.